A separate Design page (not part of Settings) with a live side-by-side preview of your real storefront (Desktop/Mobile toggle, reload button, "View live store" link). Fields are grouped into collapsible sections instead of tabs. You still need to press Save for changes to go live — the preview is a draft view.
- Store color — 9 curated preset themes (Emerald, Ocean, Sunset, Lavender, Midnight, Slate, Ruby, Coral, Mint) in a one-click grid, free on every plan. (Three retired presets — Forest, Mocha, Sapphire — still work if a store already had one selected.)
- Custom brand color — an exact hex color overriding the preset. Pro only; grandfathered (stays, but can't change to a new value) if already set before a downgrade.
- Logo and banner image (banner falls back to a color gradient if left empty).
- Header layout — Classic (default), Centered, or Minimal.
- Product card style — Shadow (default), Border, or Flat.
- Corners — Sharp, Soft (default), or Round.
- Product image shape — Square (default), Portrait, or Landscape.
- Products per row (desktop) — 2, 3, 4 (default), or 5. Products per page — 12 (default), 24, 36, or 48.
- Checkboxes to hide the search bar or hide category filters.
- Remove "Create your store" WAStore branding footer — Pro only.
- Hero headline, subtitle, button text/link — design-only fields (not on the Settings page); button link left blank just scrolls to products.
- About heading & text, opening hours (per-day open/closed + times, with a "show hours in storefront footer" toggle), a storefront FAQ (any number of Q&A pairs, also used for Google's FAQ rich results), and overrides for the "Add to cart"/"Checkout" button text and the products section heading (design-only fields).
- The Store Announcement bar is also configured from this page — see its own section below.