Settings → Domain tab.
- Entirely Pro-gated — Free sees only a locked teaser and an upgrade link; no way to enter a domain without Pro. If Pro later lapses on a store with a domain already connected, the domain stays active but can't be changed or replaced until Pro is reactivated.
- Adding one (Pro): enter a subdomain (e.g.
shop.yourbrand.com) — must have at least three parts (a bare root domain is rejected), be validly formatted, not already reserved, and not end in.wastore.appor.vercel.app. One custom domain per store. - After adding, status is Pending, with the exact DNS record to create
at your domain provider: a
CNAMErecord from your chosen subdomain tocname.vercel-dns.com(one-click copy), with a note to keep it "DNS only"/unproxied on Cloudflare. Usually activates within a day. - Status badge: Pending (verifying), Live (active, clickable link shown), or Problem (verification failed, with the specific error).
- Remove clears the domain; the store stays reachable at its
wastore.appaddress.