Pricing: Free is $0 forever, no card required. Pro is $5.90/month or $49.90/year. 0% commission and no transaction fees on every plan — WAStore only delivers the order, the owner settles payment directly with the customer, so nothing is ever taken out of a sale on either plan.
Free covers a fully working store: unlimited orders, customers, and categories, up to 50 products, CSV import, coupons/pages you already had before a downgrade, the full Orders/Customers/Sales views, and most design and settings options.
Quick reference
| Area | Free | Pro |
|---|---|---|
| Price | $0 forever | $5.90/mo or $49.90/yr |
| Commission / transaction fees | 0% | 0% |
| Products | Up to 50 | Unlimited |
| Orders, customers, categories | Unlimited | Unlimited |
| CSV import | Yes | Yes |
| CSV export (products/customers/orders) | No | Yes |
| Coupons | Keep/use existing only | Create new ones |
| Custom pages | Keep/use existing only | Create new ones |
| Sale ("previous") pricing | Keep existing only | Add to any product |
| Minimum order / free-shipping threshold | Keep existing only | Set new ones |
Custom domain (shop.yourbrand.com) | No | Yes |
| Accept card payments (Stripe Connect) | No | Yes |
| Custom brand color (exact hex) | No — 9 presets only | Yes |
| Remove WAStore branding footer | No | Yes |
| Custom SEO (title, description, share image) | No | Yes |
| Custom header/footer scripts | No | Yes |
| Visitor Analytics (Overview page) | Locked | Full access |
| Analytics history (Traffic tab) | Last 7 days | Up to 90 days |
| Analytics depth (funnel, per-product, audience) | No | Yes |
| AI Dashboard Assistant | Included, limited daily questions | Included, unlimited |
| One-time free trial | 7 days of Pro, no card, once per account | — |
The details
Pro unlocks:
- Products: unlimited (Free caps at 50 products total — a warning shows at 40+; you can't add a 51st on Free, and if a store somehow has more than 50, e.g. after a downgrade, only the first 50 show publicly until you upgrade again).
- Sale/"previous" pricing on products — newly adding one requires Pro (a product that already had one keeps it on Free).
- Coupons — creating new ones requires Pro (existing coupons on a downgraded store stay active, editable, and redeemable).
- Custom Pages — creating new ones requires Pro (already-published pages stay live and editable after a downgrade).
- Custom domain (
shop.yourbrand.cominstead of awastore.appaddress) — Pro only (an already-connected domain is grandfathered if Pro lapses, but can't be changed without reactivating). - Accept card payments (Settings → Payment → "Accept card payments") —
connecting your own Stripe account so customers can pay by card at checkout
is Pro only. The charge settles directly into your own Stripe account —
WAStore never processes or touches the payment, and there's no commission on
top of Stripe's own fees. Step-by-step setup instructions and troubleshooting
(in every supported language) live at
/{locale}/help/stripe-connect, and the source content is incontent/stripe-connect-help/{locale}.md— linked from a "Need help?" link next to the Connect button in Settings → Payment. - Custom brand color (exact hex, beyond the 9 free presets) — Pro only, grandfathered if already set.
- Removing the WAStore branding footer ("Create your store" link) — Pro only.
- Custom header/footer scripts (GTM, chat widgets, custom pixels) — Pro only (Trackela Analytics is a free alternative on every plan).
- SEO overrides — meta title, meta description, social share image — Pro only (Google site verification is free).
- Minimum order price & free-shipping threshold — Pro to newly set, grandfathered if already set.
- CSV export — Products, Customers, and Sales-range exports are all Pro only, no exceptions (CSV import is free on every plan).
- Analytics depth — Free's Traffic tab is capped at the last 7 days and shows only the top conversion-rate cards and activity chart. Pro unlocks 30/90-day history plus the conversion funnel, per-product performance table, and device/browser audience breakdown. (The Sales tab and the Overview page's own order/revenue chart are not date-range-limited on Free.)
- Visitor Analytics on the Overview page — blurred/locked on Free, fully visible on Pro.
- AI Dashboard Assistant ("Ask a question", bottom-right of the dashboard) — included on every plan, since it's how-to help plus a lookup tool for your own store's data (products, orders, customers). Free gets a limited number of questions per day; Pro gets unlimited use. (There's no published number for either — Free's daily limit exists purely to prevent abuse, not as a feature to plan around.)
Free trial: every account gets one 7-day Pro trial, no credit card required, once per account ever. It ends automatically and the store drops back to Free — nothing is deleted, and anything grandfathered (an existing coupon, page, custom color, or domain) keeps working per the rules above.