A separate Design page (not part of Settings) with a live side-by-side preview of your real storefront (Desktop/Mobile toggle, reload button, "View live store" link). Fields are grouped into collapsible sections instead of tabs. You still need to press Save for changes to go live — the preview is a draft view.
- Store color — 9 curated preset themes (Emerald, Ocean, Sunset, Lavender, Midnight, Slate, Ruby, Coral, Mint) in a one-click grid, free on every plan. (Three retired presets — Forest, Mocha, Sapphire — still work if a store already had one selected.)
- Custom brand color — an exact hex color overriding the preset. Pro only, and it only shows while the store is on Pro: after a downgrade (or when a trial ends) the storefront switches back to the selected preset. The color stays saved and comes back as soon as the owner upgrades again.
- Logo and banner image (banner falls back to a color gradient if left empty).
- Header layout — Classic (default), Centered, or Minimal.
- Product layout — free on every plan, picked from four visual tiles: Grid (default: cards with description and an add button), List (one row per product with the photo beside the details — good for menus and services), Gallery (big photos with just name, price and size pills — good for fashion and art), or Compact (small tiles, two per row even on phones, with a round "+" button — good for big catalogues). "Products per row" sets the exact number of desktop columns for Grid, Gallery and Compact; List always uses one column on phones and two on desktop.
- Product card style — Shadow (default), Border, or Flat.
- Corners — Sharp, Soft (default), or Round.
- Fonts — picked from visual tiles (not a plain dropdown). Sans is the default and free on every plan. Modern, Serif, Elegant, Rounded, Handwritten, Geometric, Classic are Pro (each is a heading + body Google Font pair, applied on every storefront page: home, product, checkout, tracking, custom pages). Saved custom fonts stay in the account after a downgrade, but shoppers see Sans until Pro is active again — same pattern as custom brand color. Listed on Pricing as "Custom storefront fonts".
- Button style — Filled (default), Outline, or Soft pill. Applies to Add to cart, Checkout, and similar primary CTAs (free on every plan).
- Product image shape — Square (default), Portrait, or Landscape.
- Products per row (desktop) — 2, 3, 4 (default), or 5. Products per page — 12 (default), 24, 36, or 48.
- Checkboxes to hide the search bar, the sorting menu, or category filters. Hiding both search and sorting removes the whole search/sort bar (category filters stay if shown).
- Remove "Create your store" WAStore branding footer — Pro only.
- Hero headline, subtitle, button text/link — design-only fields (not on the Settings page); button link left blank just scrolls to products.
- About heading & text, a storefront FAQ (Q&A pairs, also used for Google's FAQ rich results — up to 3 on Free for stores created on or after 2 October 2026, unlimited otherwise), and overrides for the "Add to cart"/"Checkout" button text and the products section heading (design-only fields).
- Opening hours (per-day open/closed + times, with a "show hours in storefront footer" toggle) — Pro; stores created before 2 October 2026 keep editing hours on every plan. Hours alone are display-only until auto-close is turned on.
- Store timezone + Auto-close storefront outside opening hours (same Pro / grandfathering as opening hours). Opt-in: when enabled, outside the weekly schedule (in the store timezone) visitors see only a custom closed message — products are hidden and checkout is blocked (including card checkout). The store URL stays the same. Product feeds, Meta catalog, and the sitemap keep listing products so SEO/ads don't churn on a weekly closed day. This is different from Hide catalog on the Products page (manual pause that also empties feeds until you turn it back on). Without auto-close, the store stays open 24/7 even if hours are filled in.
- The Store Announcement bar is also configured from this page — see its own section below.