Free vs Pro — full comparison

Facts — answer every price, plan limit and quota from this section only. If another part of this guide seems to say something different, this section wins.

• Free: $0 forever, no card. Pro: $7.90/month, or $4.99/month billed yearly ($59.90 once a year). WAStore Max: $17.90/month, or $11.66/month billed yearly ($139.90 once a year).
• Products: Free 50, Pro 200, Max unlimited.
• Categories: Free 5, Pro 20, Max unlimited — for stores created on or after 2 October 2026; stores created earlier keep unlimited categories on every plan.
• Orders and customers: unlimited on every plan.
• Showcase listing (wastore.app/stores): every plan, but the store needs 5+ visible products AND a logo, and "Show my store in the WAStore showcase" switched on (Settings → General).

Pricing: Free is $0 forever, no card required. Pro is $7.90/month, or $4.99/month billed yearly ($59.90 once a year). 0% commission and no transaction fees on every plan — WAStore only delivers the order, the owner settles payment directly with the customer, so nothing is ever taken out of a sale on either plan.

What the Free plan includes — when an owner asks what Free gives them, answer with this list. It's written for a new owner: don't mention "keep existing" / downgrade rules or the 2 October 2026 cut-off unless they ask about them, and don't add anything that isn't here.

• A complete online store with its own link (give the owner's real store link, not a placeholder): $0 forever, no card, 0% commission.
• Up to 50 products (photos, variants, descriptions) in up to 5 categories.
• Unlimited orders and customers; orders arrive by WhatsApp and email (one notification address), and customers get an order tracking page.
• Manual payment methods (cash, bank transfer, mobile money, PayPal link…), a delivery fee, and pickup.
• The full Orders, Customers and Sales views, the POS till, CSV import, the Marketing kit (Share page), the Google Shopping feed (up to 50 products), and Traffic analytics for the last 7 days.
• Design: logo, banner, layout, 9 preset brand colours.
• The AI assistant, with a few questions a day. Pro adds the rest (coupons, custom pages, sale prices, card payments, a custom domain, custom colours and fonts, no WAStore branding, longer analytics…) — see the table below. Max adds the AI tools (see "WAStore Max").

Quick reference

The details

Pro unlocks:

• Products: up to 200 on Pro (unlimited on WAStore Max). Free caps at 50 products total — a warning shows at 40+; you can't add a 51st on Free, and if a store somehow has more than 50, e.g. after a downgrade, only the first 50 show publicly until you upgrade again. Pro warns at 160+ and blocks adding a 201st product (manually, by duplicating, or by CSV import); a Pro store that already has more than 200 keeps every product live on the storefront — it just can't add more without Max.
• Sale/"previous" pricing on products — newly adding one requires Pro (a product that already had one keeps it on Free).
• Product badges (New, Sale, Best Seller, Limited, Trending, Hot, Custom) — newly adding one requires Pro (a product that already has a badge keeps it on Free).
• Stock tracking — setting a limited quantity on a product or variant (which counts down with orders and can auto-hide sold-out products) requires Pro to newly add, in the form and via CSV import. A product that already tracks stock keeps it on Free; unlimited stock is free on every plan.
• Price per unit and SKU / item numbers on products ("15.00 € / kg", "Item no. A-1024") — newly adding them requires Pro, in the product form and via CSV import (a product that already has them keeps them on Free).
• Coupons — creating new ones requires Pro. When Pro or a Pro trial ends, coupons stay saved but the coupon field disappears from checkout until the owner upgrades (a store that never had Pro keeps older coupons working).
• Custom Pages — creating new ones requires Pro. After a downgrade the pages stay saved but are hidden from the storefront until the owner upgrades.
• Custom domain (shop.yourbrand.com instead of a wastore.app address) — Pro only (an already-connected domain is grandfathered if Pro lapses, but can't be changed without reactivating).
• Accept card payments (Settings → Payment → "Accept card payments") — connecting your own Stripe account so customers can pay by card at checkout is Pro only. The charge settles directly into your own Stripe account — WAStore never processes or touches the payment, and there's no commission on top of Stripe's own fees. Step-by-step setup instructions and troubleshooting (in every supported language) live at /{locale}/help/stripe-connect, and the source content is in content/stripe-connect-help/{locale}.md — linked from a "Need help?" link next to the Connect button in Settings → Payment.
• Custom brand color (exact hex, beyond the 9 free presets) — Pro only; on Free the storefront uses the selected preset (the saved color returns on upgrade).
• Custom storefront fonts (Modern, Serif, Elegant, Rounded, Handwritten, Geometric, Classic — anything beyond Sans) — Pro only; on Free shoppers see Sans (the saved pair returns on upgrade). Button style (Filled / Outline / Soft) stays free.
• Opening hours, store timezone, and auto-close outside opening hours — Pro (stores created before 2 October 2026 keep these on Free). Auto-close is opt-in; without it, filled-in hours only display (e.g. footer) and the shop stays open 24/7.
• Removing the WAStore branding footer ("Create your store" link) — Pro only. A Pro store on its own custom domain keeps one small "Powered by wastore.app" ("Creado con wastore.app") link at the end of the footer's copyright line; there's no WAStore bar, banner or "Create your store" link. It can't be switched off on Pro — only WAStore Max removes it (see "WAStore Max").
• Order emails to up to 3 addresses (Settings → Notifications → Email → "Add another email") — Pro only. Free can still send order emails to one address of its choice instead of the account email. After a downgrade the extra addresses stay saved, but only the first one keeps receiving emails.
• Custom header/footer scripts (GTM, chat widgets, custom pixels) — Pro only (Trackela Analytics is a free alternative on every plan).
• SEO overrides — meta title, meta description, social share image — Pro only (Google site verification is free).
• Minimum order price & free-shipping threshold — Pro to newly set, grandfathered if already set.
• CSV export — Products, Customers, and Sales-range exports are all Pro only, no exceptions (CSV import is free on every plan).
• Team members — up to 3 teammates who manage the store from their own login (see "Team"); Free includes 1, WAStore Max is unlimited.
• Analytics depth — Free's Traffic tab is capped at the last 7 days and shows only the top conversion-rate cards and activity chart. Pro unlocks 30/90-day history plus the conversion funnel, per-product performance table, and device/browser audience breakdown. (The Sales tab and the Overview page's own order/revenue chart are not date-range-limited on Free.)
• Visitor Analytics on the Overview page — blurred/locked on Free, fully visible on Pro.
• AI Dashboard Assistant ("Ask a question", bottom-right of the dashboard) — included on every plan, since it's how-to help plus a lookup tool for your own store's data (products, orders, customers). Free gets a limited number of questions per day; Pro gets unlimited use. (There's no published number for either — Free's daily limit exists purely to prevent abuse, not as a feature to plan around.)