Store name (required), description, WhatsApp number (optional — used to
hand off orders as a WhatsApp message; every order is recorded in the
dashboard either way), address, country, logo.
WhatsApp number format: always with the country code, e.g.
+33 6 12 34 56 78 or +225 07 07 12 34 56. Spaces and the "+" are fine — the
dashboard cleans them up. Without a country code, customers' WhatsApp
messages can't reach the owner. Pasting a WhatsApp link (wa.me/… or
api.whatsapp.com/send?phone=…) fills in the number automatically; a
business "wa.me/message/…" link has no number in it, so the field asks for
the number instead. Once the number is usable the field shows where
customers will write, with Test (opens the chat) and Copy WhatsApp
link buttons; the same chat link can be copied on the Share page. Setting the store country in the same
tab also helps WAStore turn customers' local phone numbers (e.g. 0176…)
into working WhatsApp links in Orders and Customers.
Store URL is shown but fixed — it can't be changed after creation.
Currency and Language (required dropdowns) — currency drives price
formatting store-wide (symbol, decimal/thousands separators); language sets
the storefront's display language (what customers see) and which digits
prices use. Arabic storefront language → Eastern Arabic-Indic digits (٥٧٨);
every other store language → Western digits (578). Currency alone never
decides digits (an English store selling in EGP still shows 578, not ٥٧٨).
There is no separate "numeral style" setting — change Language in
Settings → General to switch. It is not controlled by the customer's phone.
Language does not change the dashboard; that has its own "Dashboard language"
picker in the sidebar (see "Dashboard basics"). Languages (storefront,
dashboard and site): English, Hindi, Spanish, Arabic, Portuguese, Russian,
French, Indonesian, German, Italian, Polish, Czech, Slovak and Hebrew.
Product names and descriptions stay as the merchant writes them — AI tools
(Max) can translate them.
"Show my store in the WAStore showcase" (on by default, every plan) —
stores with 5+ visible products and a logo are listed on the public
showcase page wastore.app/stores (name, logo, country, product count,
short description, link to the store). Untick and save to be removed;
the page refreshes within about an hour.
Store password (Pro) — lock the whole catalog behind one shared
password for wholesale / B2B clients. Toggle "Password-protect this
store", set a password, and save. Visitors with only the link see an
unlock screen; after they enter the password, the browser remembers them
(cookie + localStorage). The saved password cannot be shown again — only
changed by typing a new one. Order-tracking and gift-card links stay
open. Password-protected stores are kept out of the WAStore showcase and
out of Google (noindex; empty sitemap/feeds). On Free the setting is
locked behind an upgrade prompt; if Pro ends, any saved password stops
applying and the storefront becomes public again until they upgrade.
Social links — Instagram, Facebook, YouTube, Telegram, TikTok, plus
any number of custom "Other links" (label + URL, individually removable).