השוואה
WAStore vs the WhatsApp Business Catalog
The WhatsApp Business app has a built-in catalog that lives inside chat. WAStore is a full web storefront — with categories, search, a cart, product pages and an order dashboard — that still hands the finished order to your WhatsApp. They solve different parts of the same job.
The native catalog is best thought of as a set of product cards you can drop into a conversation. It is quick, it needs no extra setup, and it shows up on your business profile. What it is not is a place to shop: there are no categories, no search, no cart, no web page to share outside WhatsApp, and nothing a search engine can index. WAStore adds all of that and then routes the finished order back into the same chat, so the two complement each other rather than compete.
WAStore vs the WhatsApp Business catalog at a glance
| תכונה | WAStore | WhatsApp Business catalog |
|---|---|---|
| Price | Free for up to 50 products. Optional Pro from $5.90/month for unlimited products. | Free, built into the WhatsApp Business app. |
| Where it lives | A web page at yourstore.wastore.app that anyone can open in a browser. | Inside WhatsApp — viewed in the chat or the business profile. |
| Product limit | 50 on Free, unlimited on Pro, with multiple photos per item. | Up to roughly 500 items per catalog. |
| Browsing | Categories, search, sort and product pages. | A simple list of items; no categories or search. |
| Ordering | A cart builds one formatted order, then opens WhatsApp pre-filled. | Customers add items to a WhatsApp message manually, item by item. |
| Order tracking | A dashboard with pending, in-progress and completed orders. | None — orders are just chat messages. |
| SEO & sharing | Indexable on Google; one link works on any platform. | Not indexed; best shared inside WhatsApp. |
Last reviewed: September 2026·WhatsApp Business catalog limits and features can change — confirm current details with WhatsApp.WhatsApp Business catalog →
Why sellers add WAStore to the native catalog
A real web page you can share on TikTok, Instagram or a printed QR code.
Categories and search make a larger catalog actually browsable.
A cart turns a multi-item order into one clean WhatsApp message.
An order dashboard so nothing gets lost in the chat thread.
Where the native catalog is enough
- You have only a handful of products and sell entirely inside WhatsApp.
- You want zero extra setup and in-chat product cards with no second link.
The verdict
Keep the WhatsApp Business catalog for in-chat product cards, and use WAStore as the shareable, searchable storefront — with a cart and an order dashboard — that feeds orders back into the same chat.
WAStore vs the WhatsApp Business catalog — FAQ
Does WAStore replace the WhatsApp Business catalog?
It does not have to. Many sellers keep the native catalog for quick in-chat cards and use WAStore as the full storefront they link to from social media and QR codes.
What is the WhatsApp Business catalog limit?
The in-app catalog holds up to roughly 500 items. WAStore allows 50 on the Free plan and unlimited on Pro, with categories and search to keep a big catalog usable.
Do I still need the WhatsApp Business app?
No. WAStore works with any WhatsApp number, regular or Business. Orders open in whichever WhatsApp app you already use.
Can customers pay inside the catalog?
Neither the native catalog nor WAStore has an on-site checkout in most regions. The order reaches your WhatsApp and you take payment your way — a link, a transfer, or cash on delivery.
Will a WAStore page show up on Google when the native catalog won't?
Yes. The native catalog is not indexed by search engines. Every WAStore store and product page is server-rendered with a sitemap and structured data, so it can be found in search.
How do I move my products from the native catalog to WAStore?
There is no automatic import, but adding products is quick — or bulk-import from a CSV or Google Sheet if you already keep a product list.
Add a real storefront to WhatsApp
Categories, search, a cart and an order dashboard — free, ready in about 90 seconds.
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