For clothing & boutiques
A WhatsApp catalog for your clothing boutique
Turn your rail into a browsable catalog. Shoppers filter by category, see what's in stock, add pieces to a cart and send the order to your WhatsApp.
Selling clothes over Instagram DMs means repeating prices and sizes all day. WAStore gives your boutique a real catalog — categories, multiple photos per item, stock status — and every order arrives complete in your chat. Free for up to 50 pieces.
Why a catalog beats selling clothes from the feed
Instagram and TikTok are great for showing outfits, but terrible for the actual sale. A post scrolls away, comments pile up asking "price?" and "is the M still available?", and you end up managing a queue of DMs where it's easy to promise the same piece to two people. Every hour you spend answering the same questions is an hour you're not sourcing or styling.
A boutique catalog turns that feed traffic into orders. Each piece has its own page with several photos, the price, sizing notes and live stock. Shoppers browse by category, add what they want to a cart, and send you one message with the whole order and their details. You confirm, share payment, and arrange delivery — no scrolling back to find which photo they meant.
Why WAStore fits a boutique
Multiple photos per item so shoppers see the fit, fabric and detail
Stock tracking marks sold pieces so you don't oversell a one-off
A cart lets one customer order several pieces in a single WhatsApp message
Category and search make a growing collection easy to shop
Your own branding — logo, colours and store name on a clean, mobile-first storefront
Product pages that can rank on Google for the styles and brands you stock
Common boutique headaches, solved
Two customers claim the same piece before you can reply.
With stock tracking on and quantity set to the real number, the first completed order marks it sold and it disappears from the catalog.
You repeat measurements and sizing in every chat.
Put fit and measurement notes in each product description once; shoppers read them before they message.
New stock gets buried in old posts.
Publish a "new in" category and update it each drop. One link always shows your current rail.
How to set up your boutique catalog
- 1
Photograph and list your pieces
Add each item with a few photos, price, and size or fit notes in the description.
- 2
Organise by category
Group by dresses, tops, sets, new in, sale — whatever matches how you sell.
- 3
Share and restock
Post the link in your bio and stories. Hide or update pieces as stock moves.
Popular categories for boutiques
Common ways boutiques structure their WAStore catalog:
- New in
- Dresses
- Tops & shirts
- Co-ords & sets
- Occasion wear
- Sale rail
Tips to sell more from your boutique catalog
- Use 3–4 photos per piece: front, back, a fabric close-up and an on-model shot if you can.
- Write sizing in real terms — bust/waist/length in cm — not just "fits S–M".
- Keep a small, fast-moving "sale rail" category to clear end-of-season stock.
- Post a story with the direct product link whenever you add something, not just the store homepage.
- Pin your store link in your Instagram bio and your WhatsApp Business profile.
Frequently asked questions
Can I show different sizes?
Add size and fit details in the product description, or list sizes as separate products if you track stock per size. Customers confirm their choice in the order message.
How do returns and payment work?
You handle both in the WhatsApp chat, on your own terms. WAStore just delivers the order; there's no checkout and no fee.
What about one-off or thrifted pieces?
Turn on stock tracking and set the quantity to 1. Once it sells, the piece is marked out of stock automatically.
Can I use my own branding?
Yes — add your logo, colours and store name. The Pro plan removes WAStore branding from the footer.
Does it work if I sell both new and pre-loved?
Yes. Use categories to separate them, and stock-of-1 for unique pre-loved pieces. It's the same catalog either way.
Can shoppers reserve an item?
An order in your WhatsApp acts as the reservation. You confirm and take payment; until then, keep the piece in stock or lower the quantity manually.
Will my catalog work on a slow connection?
Yes. The storefront is mobile-first and image-optimised, so it loads quickly even on 3G.
Your boutique already sells through chat and social. A WAStore adds the one thing those channels lack — a real catalog with a cart — so a browse becomes an order without you typing another price.
Give your boutique a proper catalog
List your rail and share one link — free, ready in about 90 seconds.
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