Your free WhatsApp store in Bulgaria, paid by cash on delivery and card, with no commission
One link with your catalog and a cart, and complete orders in your WhatsApp. Customers pay the way they already do. Free, with no commission on sales.
Get paid with what your customers already use
WAStore doesn’t process payments or take a percentage. You add your methods in Settings → Payment, and customers see them when they order.
Cash on delivery
Turn on “Cash on delivery”: nothing to set up, and the customer pays when the order arrives.
Card, Apple Pay, Google Pay (Stripe)
On Pro you connect your own Stripe account: customers pay by card, Apple Pay or Google Pay, and the order is marked paid automatically.
Bank transfer
Add “Bank transfer” with your name and IBAN; customers copy it at checkout and send you the receipt on WhatsApp.
Revolut
Choose the “Revolut” type and enter your Revtag: customers with Revolut pay in seconds and send you the confirmation on WhatsApp.
How to start your WhatsApp store in Bulgaria
- 1
Create your store
Enter a name, your WhatsApp number and your currency (EUR). Add products with a photo and price, or import them from a CSV or Google Sheet.
- 2
Add how you get paid
Add cash on delivery and card, plus any other method you use. They show at checkout with your details and, if you like, your QR code.
- 3
Share the link
Put it in your WhatsApp status, Instagram bio or TikTok. Every order lands in your dashboard and in your WhatsApp, ready to fulfil.
Selling on WhatsApp in Bulgaria
In Bulgaria a lot of small selling (clothing, cosmetics, handmade jewellery, cakes) happens on Facebook, Instagram, Viber and WhatsApp, and most customers pay on delivery. WAStore gives you a shop with prices in euro and a cart, so orders arrive complete with name, address and items, and you pay no commission.
Turn on cash on delivery, add your IBAN or Revtag for customers who pay ahead, and on Pro take cards through your own Stripe account. Ship with Econt or Speedy to an office, a locker or the door.
Shops in Sofia, Plovdiv, Varna and Burgas, and across the country.
Delivery, registration and payments in Bulgaria
Delivery and couriers
Econt and Speedy deliver nationwide to their offices, lockers and homes, usually the next day, with BOX NOW lockers as a cheaper option. They collect cash on delivery (наложен платеж) for you and pay it out for a small fee.
Registration and tax
To sell regularly you register a business, usually as a sole trader (ЕТ) or a single-owner company (ЕООД). Online shops have specific receipt rules from the National Revenue Agency, and VAT registration is needed once turnover passes the threshold, so check your setup with an accountant. Food sellers register with the Bulgarian Food Safety Agency (BFSA).
How customers pay
Cash on delivery is still how most Bulgarians pay small online shops, often after checking the parcel. Bank transfers and Revolut are common for paying ahead, and cards and Apple Pay come through your own Stripe account on Pro. Prices are in euro since Bulgaria joined the eurozone in 2026.
What WAStore costs in Bulgaria
- Free forever: up to 50 products, unlimited orders and 0% commission.
- Pro: $7.90 a month (or $4.99 a month billed yearly) for your own domain, coupons, sale prices, delivery zones, analytics and more.
- Try Pro free for 7 days, no card needed.
WAStore vs other options in Bulgaria
Most WhatsApp store tools no longer take a commission. What differs is how many products you get for free, whether orders are capped, and whether customers see your local payment methods (cash on delivery and card) when they order.
| Platform | Free plan | Orders | Commission | Paid plan |
|---|---|---|---|---|
| WAStore | 50 products, forever | Unlimited | 0% | Pro: $7.90/month (up to 200 products) |
| Take App | Unlimited products | 50 a month saved in the dashboard | 0% | Essential: $29/month |
| Shopify | None (free trial only) | Unlimited | Card fees; extra fee on Starter or with outside gateways | Starter $5/month; Basic $39/month |
| WhatsApp Business catalog | Free, inside the app | In the chat only | 0% | — (no cart or web store) |
Taken from each platform’s website in October 2026 (Shopify prices are US list prices). Plans change often, so check them before you decide.
Questions about selling on WhatsApp in Bulgaria
Can I offer cash on delivery (наложен платеж)?
Yes. Turn on Cash on delivery; Econt or Speedy collect the money and transfer it to you. Mention any fee in the instructions so customers see it at checkout.
Should my prices be in euro or leva?
In euro: Bulgaria adopted the euro on 1 January 2026. Choose EUR as your store currency.
Can I charge a different delivery fee in your city and for the rest of Bulgaria?
Yes, on Pro: create one delivery zone in your city and another for the rest of Bulgaria, each with its own fee (or “to be confirmed”). The free plan has one flat delivery fee and free pickup.
Is WAStore free in Bulgaria?
Yes. The free plan doesn’t expire: up to 50 products, unlimited orders and no commission on sales. Pro is optional.
Can I get paid by cash on delivery and card?
Yes. You add your payment methods in Settings → Payment and customers see them when they order. The money goes straight to you; WAStore never touches payments.
Does WAStore take a commission?
No, not on the free plan and not on Pro. Everything your customer pays is yours.
Do I need WhatsApp Business?
No. It works with regular WhatsApp or WhatsApp Business, and neither you nor your customers install anything.
Can I accept card payments?
Yes, on Pro: you connect your own Stripe account and customers pay by card, Apple Pay or Google Pay. The money goes to your account, and the order is marked paid automatically.