Your free WhatsApp store in Denmark, paid by MobilePay and card, with no commission
One link with your catalog and a cart, and complete orders in your WhatsApp. Customers pay the way they already do. Free, with no commission on sales.
Get paid with what your customers already use
WAStore doesnโt process payments or take a percentage. You add your methods in Settings โ Payment, and customers see them when they order.
MobilePay
Choose the โMobilePayโ type, enter your MobilePay number and upload your MobilePay QR: customers scan it at checkout, pay in the app and send you the confirmation on WhatsApp.
Card, Apple Pay, Google Pay (Stripe)
On Pro you connect your own Stripe account: customers pay by card, Apple Pay or Google Pay, and the order is marked paid automatically.
Bank transfer
Add โBank transferโ with your registration and account number; customers copy it at checkout and send you the receipt on WhatsApp.
Pickup
Offer free pickup at checkout and take cash or a transfer when the customer collects.
How to start your WhatsApp store in Denmark
- 1
Create your store
Enter a name, your WhatsApp number and your currency (DKK). Add products with a photo and price, or import them from a CSV or Google Sheet.
- 2
Add how you get paid
Add MobilePay and card, plus any other method you use. They show at checkout with your details and, if you like, your QR code.
- 3
Share the link
Put it in your WhatsApp status, Instagram bio or TikTok. Every order lands in your dashboard and in your WhatsApp, ready to fulfil.
Selling on WhatsApp in Denmark
In Denmark MobilePay is how people pay each other, and many small sellers (bakers, crafters, second-hand and clothing sellers, plant and flower shops) take orders on Instagram, Facebook and WhatsApp. WAStore gives you a shop with prices in kroner and a cart, so orders arrive complete and customers see your MobilePay number at checkout.
On Pro, cards and Apple Pay come through your own Stripe account. Set a delivery fee for your area and another for the rest of Denmark, or offer pickup.
Shops in Copenhagen, Aarhus, Odense and Aalborg, and across the country.
Delivery, registration and payments in Denmark
Delivery and couriers
PostNord, GLS and DAO all deliver to parcel shops and lockers across the country, which is usually cheaper than home delivery, and Bring covers business parcels. Many local sellers also deliver themselves or offer pickup.
Registration and tax
A sole proprietorship (enkeltmandsvirksomhed) is registered for free on virk.dk and gets a CVR number. VAT (moms) registration is required once sales pass DKK 50,000 over 12 months. Food businesses, including home bakers, register with the Danish Veterinary and Food Administration (Fรธdevarestyrelsen) before they start.
How customers pay
MobilePay is used by almost every Dane, and for sales you need a MobilePay business agreement (such as MyShop) rather than your private number. Cards, including Visa/Dankort, and Apple Pay come through your own Stripe account on Pro, and bank transfers work for larger orders.
What WAStore costs in Denmark
- Free forever: up to 50 products, unlimited orders and 0% commission.
- Pro: $7.90 a month (or $4.99 a month billed yearly) for your own domain, coupons, sale prices, delivery zones, analytics and more.
- Try Pro free for 7 days, no card needed.
WAStore vs other options in Denmark
Most WhatsApp store tools no longer take a commission. What differs is how many products you get for free, whether orders are capped, and whether customers see your local payment methods (MobilePay and card) when they order.
| Platform | Free plan | Orders | Commission | Paid plan |
|---|---|---|---|---|
| WAStore | 50 products, forever | Unlimited | 0% | Pro: $7.90/month (up to 200 products) |
| Take App | Unlimited products | 50 a month saved in the dashboard | 0% | Essential: $29/month |
| Shopify | None (free trial only) | Unlimited | Card fees; extra fee on Starter or with outside gateways | Starter $5/month; Basic $39/month |
| WhatsApp Business catalog | Free, inside the app | In the chat only | 0% | โ (no cart or web store) |
Taken from each platformโs website in October 2026 (Shopify prices are US list prices). Plans change often, so check them before you decide.
Questions about selling on WhatsApp in Denmark
Can I use my private MobilePay for sales?
Private MobilePay is meant for payments between people. Once you sell regularly, set up a MobilePay business solution such as MyShop and enter that number in WAStore.
Do I need a CVR number to sell online?
Not always. A sole trader with sales under DKK 50,000 a year can report the income on their tax return; above that you must register for VAT, which gives you a CVR number. Many register earlier to get a MobilePay business agreement.
Can I charge a different delivery fee in your area and for the rest of Denmark?
Yes, on Pro: create one delivery zone in your area and another for the rest of Denmark, each with its own fee (or โto be confirmedโ). The free plan has one flat delivery fee and free pickup.
Is WAStore free in Denmark?
Yes. The free plan doesnโt expire: up to 50 products, unlimited orders and no commission on sales. Pro is optional.
Can I get paid by MobilePay and card?
Yes. You add your payment methods in Settings โ Payment and customers see them when they order. The money goes straight to you; WAStore never touches payments.
Does WAStore take a commission?
No, not on the free plan and not on Pro. Everything your customer pays is yours.
Do I need WhatsApp Business?
No. It works with regular WhatsApp or WhatsApp Business, and neither you nor your customers install anything.
Can I accept card payments?
Yes, on Pro: you connect your own Stripe account and customers pay by card, Apple Pay or Google Pay. The money goes to your account, and the order is marked paid automatically.