Your free WhatsApp store in Sweden, paid by Swish and card, with no commission
One link with your catalog and a cart, and complete orders in your WhatsApp. Customers pay the way they already do. Free, with no commission on sales.
Get paid with what your customers already use
WAStore doesn’t process payments or take a percentage. You add your methods in Settings → Payment, and customers see them when they order.
Swish
Choose the “Swish” type, enter your Swish number and upload your Swish QR: customers scan it at checkout, pay in the app and send you the confirmation on WhatsApp.
Card, Apple Pay, Google Pay (Stripe)
On Pro you connect your own Stripe account: customers pay by card, Apple Pay or Google Pay, and the order is marked paid automatically.
Bank transfer (Bankgiro)
Add “Bank transfer” with your Bankgiro number, or clearing and account number; customers copy it at checkout and send you the receipt on WhatsApp.
Pickup
Offer free pickup at checkout and take cash or a transfer when the customer collects.
How to start your WhatsApp store in Sweden
- 1
Create your store
Enter a name, your WhatsApp number and your currency (SEK). Add products with a photo and price, or import them from a CSV or Google Sheet.
- 2
Add how you get paid
Add Swish and card, plus any other method you use. They show at checkout with your details and, if you like, your QR code.
- 3
Share the link
Put it in your WhatsApp status, Instagram bio or TikTok. Every order lands in your dashboard and in your WhatsApp, ready to fulfil.
Selling on WhatsApp in Sweden
In Sweden almost everyone pays small amounts with Swish, and plenty of small businesses (bakers, crafters, second-hand and clothing sellers, caterers) take orders on Instagram, Facebook and WhatsApp. WAStore gives you a shop with prices in kronor and a cart, so orders arrive complete and customers see your Swish number and QR at checkout.
On Pro, cards and Apple Pay come through your own Stripe account. Set a delivery fee for your town and another for the rest of Sweden, or offer pickup.
Shops in Stockholm, Gothenburg, Malmö and Uppsala, and across the country.
Delivery, registration and payments in Sweden
Delivery and couriers
PostNord delivers to service points (ombud) all over the country, and DHL, Budbee, Instabox and Bring are often cheaper for parcel lockers and home delivery in cities. Many local sellers also deliver themselves or offer pickup.
Registration and tax
Most start as a sole trader (enskild näringsidkare) and apply for F-tax (F-skatt) with Skatteverket, which also handles VAT (moms) registration. You can stay VAT-exempt while turnover is under SEK 120,000 a year. Food businesses register with the municipality’s environment and health office before they start.
How customers pay
Swish is the default way to pay small sellers: customers pay from their phone in seconds and send you the confirmation. For sales you use a Swish number for businesses from your bank rather than your private one. Cards and Apple Pay come through your own Stripe account on Pro, and Bankgiro transfers work for larger orders.
What WAStore costs in Sweden
- Free forever: up to 50 products, unlimited orders and 0% commission.
- Pro: $7.90 a month (or $4.99 a month billed yearly) for your own domain, coupons, sale prices, delivery zones, analytics and more.
- Try Pro free for 7 days, no card needed.
WAStore vs other options in Sweden
Most WhatsApp store tools no longer take a commission. What differs is how many products you get for free, whether orders are capped, and whether customers see your local payment methods (Swish and card) when they order.
| Platform | Free plan | Orders | Commission | Paid plan |
|---|---|---|---|---|
| WAStore | 50 products, forever | Unlimited | 0% | Pro: $7.90/month (up to 200 products) |
| Take App | Unlimited products | 50 a month saved in the dashboard | 0% | Essential: $29/month |
| Shopify | None (free trial only) | Unlimited | Card fees; extra fee on Starter or with outside gateways | Starter $5/month; Basic $39/month |
| WhatsApp Business catalog | Free, inside the app | In the chat only | 0% | — (no cart or web store) |
Taken from each platform’s website in October 2026 (Shopify prices are US list prices). Plans change often, so check them before you decide.
Questions about selling on WhatsApp in Sweden
Can I use my private Swish for sales?
Private Swish is meant for payments between people. Once you sell regularly, get Swish for businesses (Swish Företag) through your bank and enter that number in WAStore.
Do I need F-tax to sell online?
If you are running a business, yes: apply for F-tax with Skatteverket. Selling your own used things now and then isn’t a business.
Can I charge a different delivery fee in your town and for the rest of Sweden?
Yes, on Pro: create one delivery zone in your town and another for the rest of Sweden, each with its own fee (or “to be confirmed”). The free plan has one flat delivery fee and free pickup.
Can customers pay with Swish?
Yes. Choose the “Swish” type, enter your Swish number and upload your Swish QR. Customers see it at checkout, pay in the app and send you the confirmation; you mark the order paid.
Is WAStore free in Sweden?
Yes. The free plan doesn’t expire: up to 50 products, unlimited orders and no commission on sales. Pro is optional.
Can I get paid by Swish and card?
Yes. You add your payment methods in Settings → Payment and customers see them when they order. The money goes straight to you; WAStore never touches payments.
Does WAStore take a commission?
No, not on the free plan and not on Pro. Everything your customer pays is yours.
Do I need WhatsApp Business?
No. It works with regular WhatsApp or WhatsApp Business, and neither you nor your customers install anything.
Can I accept card payments?
Yes, on Pro: you connect your own Stripe account and customers pay by card, Apple Pay or Google Pay. The money goes to your account, and the order is marked paid automatically.